If you're on Snapchat a decent amount, you may have noticed this filter yesterday and today:
At first, I had no idea what this filter was, but being a fan of selfies with fun filters, I used the filter for the entirety of yesterday. After doing some further research, I learned that this filter is not merely a strange animal throwing its rainbow lollipop but rather the symbol for "Chat 2.0," Snapchat's new update that came out on Mar. 29.
Today, on Mar. 30, I received the above Snapchat from Team Snapchat (as I'm sure all of you did) that told me a little bit more about the new update. The company sent the Snapchat through the chat option, which allowed for me to use the new chat updates right away. Snapchat says that with Chat 2.0 they are hoping for "Chat to be the best way to communicate- second only to hanging out face-to-face." And from what I've seen so far, I think they hit the nail right on the head.
It is now easy to video chat or call somebody through the platform or send a quick gif-like reply by sending a "note." And people love gifs.
In addition, you now have the option to simply "watch" somebody rather than being a part of the video conversation. I think this is pretty cool if somebody is showing you around their new apartment or telling you something and you don't want them to see your double chins.
You can now send stickers that are similar to what you would send in Facebook Messenger. These are a fun way to quickly express yourself through images.
I think that through the new update, Snapchat could now become much more than a platform for 10-second selfies but rather a primary means of communication that would end up competing with platforms like Facebook Messenger, Facetime, voice calls, and texting. I appreciate their research into how people communicate and their efforts to make Snapchat appease how we would like to use the platform. I will also remain a strong advocate of throwing up rainbows and creepy face swaps. Hats off to you, Snapchat.