Sure, I spend a lot of time browsing through content on the internet, but in this era of technology, who doesn’t? Because of my majors, I have developed an eye for strong and easily navigable content. In the social space, one area that I think needs standardization and improvement is video.
From cute dog videos to quick news updates to emotional stories, we've become accustomed to seeing and sharing adorable, informative, and powerful videos on our social feeds. I think that the ability to attach the incredible visuals to a story that would have otherwise just been text is an awesome advancement that people are using well on social platforms. However, I do have a few suggestions that I think would make videos even better. Add subtitles and keep the videos short.
Think about where people are when they are scrolling through their different newsfeeds and timelines. Rarely are they alone or at home where they can listen to the video. Typically, somebody is at his or her desk in an office space or riding on a bus or sitting in a classroom (supposedly) listening to a lecture. At these times, people cannot listen to the video unless they put in headphones, and chances of that happening are slim. When people don't know what is being said, half of the message is lost.
When it comes to length of the video, ask yourself when the last time was that you spent more than two minutes watching a video that popped up on one of your social feeds (excluding videos that your friends were a part of). Unfortunately, we are becoming busier and our attention spans are becoming shorter, so if you don't make your point in a short amount of time (I would even recommend 30 seconds to a minute at most), you are most likely going to lose your viewer. On top of that, if you don't capture their attention within the first five or ten seconds, you have most likely lost them.
Obviously, these are not the only two areas that need improvement. A lot goes in to creating the perfect video to share on a social platform. These are just two major areas of emphasis that I have seen throughout different platforms.