Food, friends, football, and commercials. Ads have been as much a part of the Super Bowl as the game has for as long as anyone can remember. From "Hey kid, catch" to the horses and puppies in the beer commercials, ads have sometimes been even more memorable than the actual football played on Super Bowl Sunday.
With the advent of social media and its growth over the years, the advertising game has changed. Now, with spending outrageous amounts of money on a few seconds during the game, advertisers are able to stretch their dollar if they are able to create an ad that has the potential to go viral and be seen by more viewers after it runs on television.
The major problem that I see in this age of viral ads and trying to get the most retweets and shares is that people are going of quantity over quality. Though your commercial may be shared billions of times, is it effective? For instance, I absolutely loved the singing sheep commercial during Super Bowl 50; however, I could not tell you who they were promoting. I believe that when advertisers narrow their focus on going viral rather than reaching the consumer and growing their brand, it is not as effective.
Unconventional Super Bowl Ads
I also see a new platform emerging for "Super Bowl Ads" on social media platforms. During the game when people are tweeting or posting about different things that are happening, Facebook, Twitter, Instagram, and other social media platforms have the opportunity to present more targeted, less expensive ads to the people who are either surfing the web and participating in the Super Bowl conversation or maybe not even watching the game at all. I personally think that through social media, advertisers can get more bang for their buck during the Super Bowl. I do agree that if you are trying to reach a large audience to spread awareness, then traditional advertisements are the way to go, but outside of that, social media is a new area that I would take advantage of if I were in the position to market for somebody during the game.