Social Media Blog

This blog covers anything under the blanket of social media. If there's something I don't have on here that you would like to discuss, please reach out!

Online fundraising: a whole new game

Fundraising for a nonprofit, a student organization, a mission trip, or anything else that requires financial support is never an easy task. First, you have to feel comfortable asking family, friends, and complete strangers for money, and then, they have to actually give it to you.

I think that online fundraising platforms have really changed the game when it comes to  asking for money. They have made it easier to raise money for a specific cause, event, or organization. Gone are the days of walking door to door and awkwardly asking if somebody would please support you. That is because online fundraising sites are not only very easily spread through social media and email, but they catch people where they are: online. No longer do people have to go find their check book, take the time to write a check, and then mail it back to your organization. They can simply, enter their information, click, and even share the link for more people to donate. I also feel as though they have more choice because you are not standing in front of them waiting for them to say yes or no. 

Online fundraising platforms also allow for your cause to gain more awareness and publicity for free when you or other people share your fundraising profile on social media. When you share these on your profiles or email them to friends, they are so easily shared and seen, which allows people to have a better chance of seeing what you are about. 

Here is an example of one of the online fundraising sites that is available for organizations to raise money. I was the Executive Director for Shop with a Bulldawg last year and decided that we needed to give this method of fundraising a shot. We were able to increase publicity, drastically increase donations, and make it easier for our mentors to fundraise. The easy "Share," "Tweet," and "Donate" buttons make it a very streamlined process.

Here is an example of one of the online fundraising sites that is available for organizations to raise money. I was the Executive Director for Shop with a Bulldawg last year and decided that we needed to give this method of fundraising a shot. We were able to increase publicity, drastically increase donations, and make it easier for our mentors to fundraise. The easy "Share," "Tweet," and "Donate" buttons make it a very streamlined process.

With the pros of any idea usually also come cons, and there are definitely a few with online fundraising platforms. With all of the available causes now on the internet, people sometimes get overwhelmed and do not know where to donate. However, typically if you send your link to your friends and family, they will recognize that it is a cause important to you and help you out. In addition, people who are not as savvy or like a personal touch may not be able or willing to donate to somewhere online and impersonal. For Shop with a Bulldawg, we still do a letter writing campaign to complement our online fundraising campaign because we know that receiving a letter about the cause has a better chance or resonating with them. Finally, there can be glitches when using any sort of technology, but I believe that the risk is worth the reward in this instance. Online fundraising platforms have made it easier to raise money while also spreading awareness quickly, and for that, I thank them.