Social Media Blog

This blog covers anything under the blanket of social media. If there's something I don't have on here that you would like to discuss, please reach out!

How to help your Facebook posts- it's all about the algorithm

In the digital age, a like or a comment can be as meaningful to some people or companies as an email, phone call, or even a hug at times. The problem with likes and comments is that they can only happen if somebody sees your post or picture, which is not always the case with Facebook.  The entirety of what you see on your News Feed is chosen by Facebook's algorithm. Without the algorithm, your News Feed would be clogged with every single activity that any of your friends engaged in; however, the algorithm limits the chances of your posts being seen. For any company or individual trying to share content, this can be frustrating, so I did some research to figure out how to up my Facebook game. 

I learned that Facebook uses a system called EdgeRank that ranks potential stories on Facebook. Each activity that a friend participates in is called an "Edge." Edges can include page likes, status updates, group events, etc. 

How it works:

Facebook has revealed that it scores your post based on a combination of your activity's Affinity Score, Edge Weight, and Time Decay. 

Affinity Score: how connected another user is to the "Edge." For example, if I have a lot of mutual friends, post a lot on someone's wall, and interact with them on Facebook, then it is assumed that I want to see that person's status updates. Specifically, the affinity score measures how strong that action is, how close the person who took the action is to you, and how long ago the action was taken. It is important to remember that an affinity score is one way. My affinity score with you is very different from yours with me. 

Edge Weight: There are various weights assigned to each "edge." You are more likely to see a comment than a like. Photos and videos are considered more valuable than links. Additionally, new Facebook features are given extra weight when they first come out in order to drive more traffic to those activities.

Time Decay: As something gets older, it loses value. Time Decay also changes based on how often you log on to Facebook. 

While it is impossible to check your EdgeRank score or know how Facebook calculates what users see, it is important to think about these three factors when creating Facebook posts.

Overall, it all comes back to engaging with your audience through posts. For example, say things like "like this if you agree with...." or ask questions asking for participation. The more people engage with your posts, the better chance you have of your content being seen!  

Now go get some great EdgeRank scores and beat that algorithm!